Blog: content marketing

Have you considered the benefits of content marketing yet? 

To say the very least, it can help you indefinitely with your marketing efforts. 

It can help boost your brand, gain more targeted leads, and increase sales - it's a proven method that the majority of eCommerce sites have chosen. 

Content marketing has proven effective for every type of business. However, you need to make sure one thing is impeccable for it to really work - SEO. 

We've compiled a comprehensive guide to writing SEO friendly content, that will benefit your eCommerce website and blog. 

You can easily launch a small online business. And you may be offering products or services that you know consumers will need and want. But nothing really happens until those sales start coming in.

How much thought have you given to marketing your business? Chances are, if you are a small business owner, you are not a marketer. And you may not have the budget to employ one.

So, here are some tips for “down and dirty” cheap marketing strategies that will get you off the ground. They will require some work on your part, and perhaps some inexpensive outside help, but you can do this.

Here we go.

It’s pretty obvious that not many Magento businesses actually pay attention to their content marketing practices. Some of them don’t even have a proper blog ready to go. There are hundreds of Magento solution providers and developers that don’t pay any attention to their content marketing strategy. 

This is really bad, considering that content marketing is one of the best ways you could promote your product or service to you potential customers. In this article I’ll tell you exactly why your Magento business should be investing its time and effort into content marketing practices.

As you probably know, content marketing  is a big thing right now. If your online store has been doing pretty good for the past couple of years, then you've heard at least something about content marketing. It's not important, which niche you occupy - content marketing is a must for your online business. Where should you start with your efforts in this regard, if you have a Magento store?

The answer is simple - the biggest, most used, most updated and highly versatile blogging platform - Wordpress. Luckily - there are plenty of options when it comes to Wordpress integration with Magento.

When you're done setting up a Wordpress blog for your Magento store - check out this set of useful Wordpress plugins that will make your SEO and social media marketing efforts a lot easier.